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Estimate how changes in repeat visits, average transaction value, referrals, rewards, and program costs could affect your business.
Expected scenario · 12 months
Current revenue during projection
$480,000
Incremental revenue
$7,200
Incremental gross profit
$2,880
Reward expense
$360
Platform and administration
$2,988
Total investment
$3,848
Net benefit
-$968
Estimated ROI
-25.2%
Estimated payback period
Break-even is not reached under the current assumptions.
Only repeat-rate, order-value, and referral assumptions change. Program costs remain the same. The optimistic sensitivity is not a forecast.
| Scenario | Incremental revenue | Net benefit | ROI | Payback |
|---|---|---|---|---|
| Conservative | $3,600 | -$2,228 | -60.7% | Not reached |
| Expected | $7,200 | -$968 | -25.2% | Not reached |
| Optimistic sensitivityHigher-assumption sensitivity—not a forecast | $10,800 | $292 | 7.2% | 7.6 months |
Current monthly revenue: 1000 × $40 = $40,000
Enrolled transactions: 1000 × 30% = 300.0
Repeat-visit uplift: 300.0 × 3% × $40 = $360/month
Order-value uplift: 300.0 × $40 × 2% = $240/month
Referral revenue: 0 × $40 = $0/month
Incremental gross profit: $600 × 40% = $240/month
Total investment: $500 setup + ($279 × 12 months) = $3,848
Net benefit: $2,880 gross profit − $3,848 investment = -$968
ROI: net benefit ÷ total investment × 100 = -25.2%
Estimate only: This calculator provides illustrative projections based entirely on the information and assumptions entered by the user. It does not predict or guarantee revenue, profit, customer retention, enrollment, referrals, redemption rates, or return on investment. Actual results may vary based on industry, pricing, customer behavior, reward structure, implementation, staffing, marketing, operating costs, and other factors. These calculations do not constitute financial, accounting, legal, tax, or investment advice. Review program economics with a qualified advisor before making business decisions.
Sun Life Tech does not guarantee that a loyalty program will increase sales or produce a positive return.
Want help validating these assumptions?
Sun Life Tech can help you validate the assumptions, choose a practical rewards structure, and plan a customer-growth program around your business.
Estimate only: This calculator provides illustrative projections based entirely on the information and assumptions entered by the user. It does not predict or guarantee revenue, profit, customer retention, enrollment, referrals, redemption rates, or return on investment. Actual results may vary based on industry, pricing, customer behavior, reward structure, implementation, staffing, marketing, operating costs, and other factors. These calculations do not constitute financial, accounting, legal, tax, or investment advice. Review program economics with a qualified advisor before making business decisions. Sun Life Tech does not guarantee that a loyalty program will increase sales or produce a positive return.
It is an educational planning tool that compares user-entered revenue assumptions with estimated rewards, platform, setup, and administration costs.
This calculator estimates incremental gross profit, subtracts setup and operating investment, then divides the resulting net benefit by total investment.
No. It is an illustrative sensitivity model, not a forecast or guarantee.
Include setup, platform, reward, staff administration, marketing, campaign, and other costs that apply to your program.
Use the business’s likely economic cost of fulfilled rewards, expressed as a percentage of incremental loyalty revenue.
Enrollment, customer behavior, offer design, staff execution, margins, marketing, redemption patterns, and operating costs can all affect performance.
Yes. A free consultation can help you review the assumptions and identify which inputs need more validation.